Invest in the Human Factor for Mission-Critical Brand Communications
Disruption Communications (“DisComm”) is an independent strategic communications practice designed for an AI-driven, post-LLM era. The name derives not just from the way AI disruption is affecting entire industries, but also how AI is disrupting the way PR and marketing teams prioritize their communications efforts.
The human factor has changed in a world where PR content, B2B search, outreach and channel management are increasingly automated. Interpersonal exchanges have become more rare, but more concentrated at major inflection points where clarity and trust drive key organizational decisions.
DisComm combines expertise in strategic communications and applied behavioral psychology to advise in areas where excellence in human-mediated communication remains crucial:
HIGH STAKES MESSAGING during inflection points (crisis, M&A, brand repositioning, etc.)
HIGH-VALUE, LIVE INTERACTIONS with key audiences (media, investors, board, regulators, workforce, etc)
Focus Areas
Strategic Narrative and Content
Highly strategic content that anchors organizational brand and drives messaging across digital channels and sales cycles. Backed by writing quality that has earned national awards for both journalism (AP, RTNDA, NAB) and for PR/marketing (CASE and Mercury Awards).
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Media Skills & Crisis Training
Skills development for disciplined but natural delivery under pressure, taught by a former national on-air broadcast news correspondent and informed by applied principles of behavioral psychology and strategic communication. Training is customizable to target key stakeholder groups beyond just media
